Technically speaking, our OptiChrome® 3D Printing is one of the newer kids on the block. Great for reflective signs, trading cards, Point-of-Purchase (POP) signage and gift cards, this 3D chrome printing technique makes images sparkle and gives them added depth.
For retail POP signage, the 3D chrome effect created by this new printing technique captures the public’s attention longer, drawing viewers in with eye-popping intensity.
Much like traditional embossing, this process also creates a sense of depth and flare, giving your POP or direct marketing campaigns added flare and long lasting impact.
For POP displays, our OptiChrome® 3D chrome printing helps you win the battle for the customer’s attention and wallet right as they’re making their buying decisions. Half the battle is making the potential customer base aware of your product – in other words, letting them know that they have a choice of product before the choice of whether they should purchase becomes relevant.
The reason OptiChrome® point of sale displays are so effective is that they add that extra element of distinction, drawing the customer’s attention to your product just before they make a buying decision.
This eye-catching technique incorporates a metallic background (also called metallic printing) that enhances the image’s depth and allows metallic highlights to be built into the artwork. Of course, this same dignified look can add distinction to many other forms of marketing as well. This manifests as an effective design for trading cards, POP signage, gift cards, and any number of promotional products.
As an industry leader in innovative print techniques, OptiGraphics’ innovative printing specialists are constantly exploring new ways to make an image jump off of the printed piece. Have a look at Optigraphics Lenticular 3D Printing for proof.
OptiGraphics’ “precision is everything” approach and commitment to excellence mean you’ll never have to worry that the embossed piece we create for you won’t live up to the high standard of excellence that we promise and you expect.
Occasionally, we come up with something truly dynamic and cutting edge, and embossed printing is an example of one of those instances. Call us at (800) 727-7335 to learn how OptiChrome® can add distinction to your POP displays, flyers and other marketing pieces today.