Even during the economic slump of the past several years, energy drinks have continued to sell. This industry is expanding despite – in many cases – premium prices and high margins. However, while the top brands have prospered, smaller companies have entered the market and flamed out despite the growth opportunities this industry offers. Clearly, marketing success is key in this industry and OptiGraphics’ family of innovative printing technologies – including ThermoReveal®, WaterReveal®, RedReveal® and numerous forms of lenticular/3D printing technologies – can give energy drink promotional campaigns the boost they need.
A case in point—Kraft Foods recently ran water-activated ads in People, Entertainment Weekly and Rolling Stone to introduce its new MIO flavored drink concept, experiencing an almost 7% “shelf lift” increase during the six weeks following the ad placement. OptiGraphics can apply the same innovative printing technology, acclaimed customer service and commitment to quality printing to your energy drink promotions too. Next Page: Grocery Stores