Like its name suggests, In-Pack promotions are a way of marketing a new product or increasing sales of an existing one by including it free with another product. Time-tested, they remain one of the most effective promotional techniques available to today’s marketer. Yesterday, today and tomorrow, coupons sell product!
In-pack offers reach a terrific segment: your existing customer, people with a proven interest in your product or service!
The term in-pack can be used to refer to three-dimensional items like plush toys, figurines, and even bobble-head dolls, as well as two-dimensional items like CDs, DVDs or recipe booklets. However, the most common for of in-pack marketing is the time-tested coupon, whether it’s included in a box of cereal, detergent or direct marketing envelope.
Coupon campaigns offer a benefit that no other form of marketing can: 100% of in-pack coupons and inserts are delivered directly to your customers. No other marketing vehicle connects you so efficiently with your customer base. These coupons are a great way to boost repeat purchases, drive customers to sign up for enewsletters, enhance your brand and cross-promote other products.
Perennially effective, coupons offer a hard-copy reminder – clear documentation — of all the details of a sale, including the brands, time frame, price, size and, of course, price. Having a coupon in the purse, pocket or wallet makes customers less susceptible to last-minute offers from manufacturers of competing products.
Because long-term customers who receive your coupons in the mail tend to hold onto them, they can EXTEND your sale season, bringing in loyal customers days or weeks after the first flush of success that usually accompanies a sale. Phrased differently, stragglers with coupons can mean a nice sales boost late in your season.
IN-Pack promotional coupons are a great way to introduce new products – or variations of existing products – to your customers in a friendly, informative way that’s more likely to spike their interest and prompt sales. This is especially true when you use the coupons as a way to offer the new product for free or with a discount when accompanied by a separate product purchase.
Finally, Coupon campaigns not only motivate customers, they can prompt retailers to stock your product, lead to improved signage and display space or shelf positioning.
To learn how In-Pack promotions can boost your sales without exceeding your marketing budget, call us at (800) 727-7335. OptiGraphics does more than just print standard in-pack and on-pack coupons, however. We apply all of our industry award-winning print expertise to help you create distinctive coupons that will stand out from the pack.
Another in-store marketing tactic is the point of purchase display. Click here for more info.