You love it when your customers make that last-minute decision to add one more item to their purchase just before checking out.
However, the POP market has gradually become more competitive as companies jockey for shelf space and for the attention of the consumer in-store.. OptiGraphics finds that our clients are turning to more sophisticated point-of-purchase materials in order to draw the attention of the consumer as her or she walks down the isle. Lenticular point of purchase displays are an ideal solution. With animation and three-dimensional imagery, the eye of the consumer is automatically drawn to your product.
Professionally executed POP print jobs literally add dimension and movement. Standing out from the shelf is well worth the effort, because these moments are when customers make many of their most impulsive, high-margin purchases. So investing in the latest technology to create amazing signage, packaging or other methods of print-based advertising is a must.
The eye-catching, quick-changing 3D images incorporated into lenticular POP and packaging are especially attractive to the one critical group, kids.
Children, young adults and (let’s admit) the kid in all of us—we all love to be distracted by images that feature a timid girl or boy morphing into a ninja or a little-old-lady transformed into a wolf in front of our eyes.
OptiGraphics has created specialty POP campaigns for hundreds of clients, including household names like AT&T, Heineken and Sanyo. Our experienced, highly trained staff can execute immaculate POP print jobs for everything from shelf signage to floor and counter displays , and countless other forms of signage and packaging.
We would love to tell you more about these and other point of purchase options. Through the years, POP merchandising has been an effective method for selling more products through impulse buying and thanks to all the eye-catching wonders available through hologram printing, with a little ingenuity and Optigraphics’ know-how, you can take your POP marketing to the next level. Call or email us today to find out more.