They say an image is worth a thousand words. For a lenticular three-dimensional printing campaign, the right image or images can be worth 10,000 words.
Lenticular printing is an exciting option for any campaign, but is a great investment when you’re trying to convey how a product actually works in a few simple images.
Say you’re an inventor and you’ve created a device that slices bread better than any product on the market. OptiGraphics can work with you to create a flyer that shows – in just a few eye-catching images – how your bread slicer cuts thinner slices from the heaviest loaves of wheat, rye or pumpernickel.
In a nutshell, here’s how these full-motion, holographic-type images work. 3D images display an image that appears to move when tilted, such as an eye opening and closing, or a person moving. It sometimes appears in movie posters displaying a transformation, as your point of view changes.
These “3D” pictures are lenticular prints. We provide this type of printing to suit any need or use.
Recently, this technology has witnessed a surge in popularity in the advertising and marketing sphere. And for good reason.
The principles of evolution play a key role in the effectiveness of lenticular campaigns. As predators – and, in the wild, as potential prey – humans are instinctively attracted to things that move, as compared to stationary things. This excitement and attention is natural, and can be attributed to our search for prey and fear of predators.
The way lenticular works is to mimic movement so our eye mistakes a flat, stationary image for a moving one, and thus is naturally attracted to it. We study these seemingly animated graphics longer and are more likely to remember the product or service the three dimensional image is selling.
Did you find yourself looking at the above image a little longer than usual? That is exactly what we want for your brand image and marketing messages. To make people stop and take notice.
Since 1970, OptiGraphics has been at the forefront of printing technology and customer service. Our comprehensive digital printing covers any type of order, size, and medium. Any printing project you can imagine, we can help bring to fruition.
Take a video tour of the Lenticular Printing process with us in the following video. Enjoy!
Call OptiGraphics today at (800) 727-7335 to learn how lenticular can add sizzle to your campaigns without exceeding your budget. We can help you create distinctive signs, puzzles, cards, flyers, cups, business cards, posters, postcards, as well as in-pack and on-pack promotions.