In marketing, the race is usually to the swift. Using eye-catching On-pack marketing is one way to cross the finish line first by overcoming a customer’s allegiance to a competitor. Nothing drives impulse purchases better than an instant discount and instant redeemable coupons have the best redemption rate of all coupons.
On-pack coupon campaigns allow you to run a temporary campaign without repackaging your product. Also known as “on-package coupons,” they use an adhesive backed liner to attach your coupon or even a more elaborate promotional message to the outside of your product’s packaging.
OptiGraphics can work with you, help you brainstorm ideas and develop on-pack promotions that will truly catch the eyes of consumers. Call us today at (800) 727-7335 to learn about an array of printing techniques that we can apply to on-pack promotions for you.
ON-pack promotional offers work because nine-out-of-ten consumers use coupons in some form, while over two-thirds of shopping decisions are made after the consumer is in the store.
On-pack promotions – such as two-for-one offers, or offering a dollar off when you “buy two” – prompt consumers to make larger purchases and are a great way to enhance your brand a message, promote new products by associating them with existing products consumers already know and trust. They’re also a convenient way to offer rebates.
These in-store offers are a great way to help consumers absorb the shock of a price increase, giving them a one-time discount that helps them adjust to a hike the price of their favorite products. They’re also a great way to edge out similar competing products and, perhaps most important, on-pack, instantly redeemable coupon offer is the best way to generate impulse purchases.
When you collaborate with OptiGraphics on your next on-pack promotion, you’ll be gaining access to more than four decades of printing experience and innovation.
Let us show you how we can add zip to your on-pack promotions through scented, embossed, ScratchReveal, 3D, glow-in-the-dark and other patented print techniques developed and perfected by our amazing award-winning product development staff, praised by the Promotional Products Association International (PPAI) for its initiative and creative innovation.
You’ll be collaborating not only with industry-leading technical innovators, but with experienced support and client-support staff members who understand the importance of customer service and quality printing. Call today to learn with OptiGraphics can do for your marketing initiatives.
Make sure to also look at our In Pack Promotions page