We create campaigns using almost any of OptiGraphics’ family of innovative printing technologies, but two that have proven especially effective for soft drink promotional products are ThermoReveal® and WaterReveal®.
OptiGraphics has developed one of the most unusual new print techniques in decades with its WaterReveal® Technology, a marketing technique with proven results in the soft drink industry. In March of 2013, Kraft Foods ran water-activated ads in People, Entertainment Weekly and Rolling Stone to introduce its new MIO flavored drink concept, experiencing an almost 7% “shelf lift” increase during the six weeks following the ad placement.
Applying the same technology used on beer and soft drink cans to tell us when their temperature is just right, ThermoReveal uses ink that does much more than simply show up on the page. Our heat sensitive ink can be used for promotional marketing materials, magazine inserts and ads, and retail gift cards. Its uses include message reveal and hand temperature gauge or as a special effect. No matter what idea you come up with, we will be able to implement it.
Call us at (800) 727-7335 to learn more about ThermoReveal®, WaterReveal® and other print processes that can add excitement to your soft drink promotional items today.
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