True innovation is rare. And industry experts agree that OptiGraphics has developed one of the most unusual new print techniques in decades with its WaterReveal® Technology.
Water-activated promotions aren’t just exciting innovations, they’re an effective marketing technique with proven results. In March of 2013, Kraft Foods ran water-activated ads in People, Entertainment Weekly and Rolling Stone to introduce its new MIO flavored drink concept, experiencing an almost 7% “shelf lift” increase during the six weeks following the ad placement.
As the name suggests, with the water reveal printing technique, images appear after you pour water on the paper. With its innovative use of water-activated inks, WaterReveal® helps marketers stand out from the competition. Used effectively, it creates memorable mailers, sweepstakes, games, contests, brochures and other promotional pieces.
Four Decades of Innovation
WaterReveal® is just the latest in a long line of lenticular innovations developed by OptiGraphics since we opened our doors in 1970. Since then, OptiGraphics has been the world’s leading lenticular company, setting the standards for all special-effects printing from 3D to full-motion animation. We became part of the Performance Printing family in early 1999.
We use the term “lenticular” to refer to a wide range of technologies that produce printed images with an illusion of depth, creating a 3D effect.
OptiGraphics is leading the industry in developing new imaging techniques. Our innovators are constantly working to perfect and improve our products. Meanwhile, our commitment to production and customer service means our high-volume and low-cost manufacturing process allows us to deliver high-quantity and high-quality orders quickly. We offer that rare combination of quality word, produced affordably and on time.
Not only is OptiGraphics the industry-leader in cutting edge print technology, we also have the type of experience and industry proven expertise you can rely on for quality work and time-sensitive project management. Having dominated the multi-dimensional print industry since our inception, we lead the way in 3D printing and we have earned a stellar reputation for innovation and technical leadership.
As we continue to develop and perfect innovative printing techniques like WaterReveal®, Optigraphics sets the standard—and then raises the bar—for multi-dimensional and special effects imaging and printing.